About us

We believe in the power of the next generation

Our mission is to champion emerging brands that create high-quality, unique products with heart and purpose. We spotlight sustainably made goods — crafted mainly in Europe — that tell a story, support local craftsmanship, and bring something truly special into your everyday life.

When you shop with us, you're not just buying a product — you're investing in people, passion, and a better way forward.

Alexandra & André - Bou&Ville Co Founders

Our Manifesto

We champion small, independent brands with the potential to grow big. Brands that make with care, create with purpose, and stand for something real.

Our curation is thoughtful: sustainably made, mainly in Europe, always with a story to tell.

This is more than shopping.
It’s support. It’s connection. It’s change.

Because small brands deserve a bigger stage.
Because better choices build a better future.
Because what you buy matters.